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Pabst Blue Ribbon

Pabst Blue Ribbon

PBR is not just any beer- so you would expect our history to be a bit unusual, and it is.

Our beer was originally called "Select," but people started asking for that "Blue Ribbon" beer in 1882 when we started tying silk ribbons to the bottles. We officially added the words "Blue Ribbon" to the bottle in 1895. Pabst was the first brewery to put beer in cans way back in 1935. This was Blue Ribbon beer but it was called "Export" when sold in the can. Our first cans had a picture of a can opener on the side with instructions on how to open the can of beer, with the can opener.

During World War II, Pabst Blue Ribbon beer cans were painted olive drab at the factory for military use. All of the canned beer was for the military. Pabst Blue Ribbon beer was not sold to civilians in cans during the war because of tin rationing.

Today, this classic American brew has been adopted by a whole new generation of PBR drinkers. Currently, PBR is one of the fastest growing domestic beer brands. PBR's growth trends are the most encouraging in almost 25 years. When you're this good, quality always comes through-PBR ME ASAP!

USA, 1956, Milwaukee. Pabst Blue Ribbon


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